Jennifer’s Physique Star Slams the Film’s Advertising and marketing

In case you have been a straight man within the late 2000s, you most likely thought Jennifer’s Physique was made for you. The film’s poster featured Megan Fox, established by Transformers and quite a few magazines because the “sizzling lady” of the second, kicking again atop a faculty desk sporting a miniskirt and excessive heels. Pictures of a nude Fox rising from the water crammed the television spots and trailers, as did double-entendres about how Jennifer “goes each methods.”

In case you have been a straight man who watched Jennifer’s Physique within the late 2000s, you noticed that the film wasn’t about you in any respect. Sure, it does characteristic Fox as a highschool succubus who seduces and destroys numerous highschool guys, however the film’s emotional core was on Fox’s Jennifer and Amanda Seyfried’s Needy, longtime mates coping with their relationship imploding as they go in numerous instructions. Written by Diablo Cody, recent off of Juno, and directed by Karyn Kusama, who would go on to helm the equally expectation-defying The Invitation and Destroyer, Jennifer’s Physique was about teen lady friendships, not in regards to the boys who come and go alongside the best way.

For a kind of guys, this misunderstanding is completely the entrepreneurs’ fault. “Half Goosebumps, half Maxim,” Adam Brody says dismissively of the poster, talking with The Impartial. “It’s not even something she wears within the film.” Himself a marketable star to teen/younger grownup set, because of stints in Gilmore Ladies and The O.C., Brody performed Nikolai Wolf, the frontman of an indie rock band who tries to earn Pitchfork-approved fame by sacrificing Jennifer to Devil, and transforms her right into a monster as an alternative.

Paradoxically, Brody represented the one viewers the advertising and marketing crew had in thoughts. “The movie was directed by a lady, starring two ladies, written by that 12 months’s screenwriting Oscar winner,” he complained; “and as an alternative they’re like, ‘Let’s bury all of that. Don’t inform anybody that. That is for individuals who like Transformers.’” As an alternative of tapping into the film’s precise viewers, the younger ladies who can relate to the principle characters’ plight, the movie was directed towards guys. Brody lamented, “The movie was a advertising and marketing individual’s dream, after which to see them do this…”