Ilana Glazer Talks Feminine Comics and Girls’s Historical past Month
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This Girls’s Historical past Month, Ilana Glazer is ensuring to honor and help the highly effective, robust, and hilarious ladies in her life — and on this planet — in additional methods than one. “I look as much as my friends on a regular basis,” Glazer tells POPSUGAR. “I am so impressed by my friends. I have been dwelling for Chelsea Handler today. I simply love her. Ali Wong is such a badass. Michelle Buteau is likely one of the funniest individuals — [she’s] full of sunshine. Abbi Jacobson — I imply, my ‘Broad Metropolis’ sister. Wanda Sykes, Whoopi Goldberg . . . I simply talked to Whoopi the opposite day.”
In comedy, Glazer provides, “There’s this chance to speak to your heroes, and your folks are your heroes, and your heroes are your folks. I really feel so lucky on a regular basis. The ladies that I see round me on a regular basis — I really like these ladies, and so they simply give me a lot gas.” From Amy Schumer to Leslie Jones, she says, the rising ecosystem of up to date feminine comics has been a supply of power and inspiration.
This month, she’s giving a few of that power again by serving to to generate gas for different ladies. She’s at the moment selling a brand new partnership with Miller Lite for Girls’s Historical past Month, and he or she hopes that the marketing campaign will assist rewrite among the sexism that has characteristically outlined beer adverts. “The nuanced model is they’re egregious and tremendous sexist,” she says. “Talking as a queer girl, rising up, I used to be like, these are so scorching, too — and [they were] formative to my sexuality.” However the adverts, of their objectification of girls, did injury. “I bear in mind the sensation of being younger and being like, ‘Wow, these women are so skinny. I do not assume I will ever appear like this,'” she remembers. “There was undoubtedly a poisonous factor. They’re completely proprietary, and it is misogynistic.”
Now, her new marketing campaign with Miller Lite is all about actually sending its previous, sexist adverts to the dust: the corporate is composting a few of its previous adverts, turning them into fertilizer, and donating that fertilizer to feminine brewers. It is a gorgeous instance of the way in which outdated materials and previous errors can be utilized as gas for development and alter.
“They’re truly donating . . . cash straight as much as ladies brewers within the recreation right this moment, which makes me actually joyful as a result of it is like, money is king, however then additionally there’s this symbolism of what they’re doing,” she says. “They’re getting these previous adverts, composting them down, and feeding them to worms. Then the worms sh*t it out, and it goes into soil that grows hops. Then they’re donating these hops to ladies brewers.”
From the beer business to comedy, the taking part in subject continues to be removed from degree, notably when different components like race and sophistication come into play. However regenerative networks of help may help fight that. The truth that the Miller Lite marketing campaign exists looks like a win to Glazer, who clearly likes to see different ladies — whether or not they’re comics or brewers — shine, particularly in such traditionally sexist fields. “I discover it actually heartwarming,” she says, “that some girl possible pitched this and it obtained all the way in which to the highest.”
Take a look at Glazer’s collaboration with Miller Lite under.
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