Zealy is an achievement system for web3 communities

Meet Zealy, a French startup that you could be already know below the title Crew3. Zealy helps web3 (and web2) firms have interaction with their communities by giving them duties that they’ll obtain in change for numerous rewards.

The corporate simply modified its title to Zealy, which signifies a bigger focus past web3 firms. Final yr, the startup raised $3.5 million in a funding spherical led by Redalpine. Different buyers included Join Ventures, Aglaé Ventures, Kima Ventures, Purple, STATION F, Founders Future, Pareto Holdings and several other enterprise angels from The Sandbox, POAP, DFNS, Starton and Pianity.

“Zealy is an motion layer on high of each software,” co-founder and CEO Mathis Grosjean advised me. Firms use Zealy together with a Discord server, a subreddit or any type of group house to create gamified duties for essentially the most enthusiastic group members. Duties embody creating user-generated content material, boosting one thing on social networks or coding an internet web page.

They relay these duties to their group in order that they’ll full them earlier than, throughout or after a product launch as an illustration. Firms can use it for a brand new NFT drop, a bodily occasion or a significant product launch.

The explanation why a product like Zealy exists is that many firms are already implementing gamified duties for his or her communities. However they use merchandise like Google Types and relay these duties in a Discord channel. It’s a guide course of, and Zealy needs to automate these use instances.

“We assist firms onboard, educate, entertain and develop their communities with out spending an excessive amount of cash, and in a scalable method,” Grosjean mentioned. Fredrika Lindh and Alexis Aftalion are the 2 different co-founders of the corporate.

However why would customers wish to full these duties? Zealy clients can grant rewards for sure duties. For example, customers may get a particular standing on a Discord server, get digital belongings, merch and extra.

If these competitions work effectively, group members may wish to full as many duties as attainable to climb the leaderboards. Firms utilizing Zealy may even leverage this knowledge to establish essentially the most engaged customers of their communities.

Shoppers can create group sprints with a leaderboard that resets after a number of weeks. In some ways, Zealy works quite a bit like online game achievements and on-line ladder rating methods.

In the case of bringing new customers to the platform, Zealy purchasers principally carry their very own communities to the service. That’s why the startup already has fairly a number of customers — its 700,000 month-to-month energetic customers have accomplished 100 million duties to this point.

Whereas Zealy initially centered on web3 initiatives, the startup realized that extra conventional firms may use a group software like Zealy to enhance their group technique. For example, Renault and PMU have been utilizing the service. General, 2,000 firms have tried the platform.

“Within the present market, each firm on the planet will doubtlessly attempt to develop into a community-led firm,” Grosjean mentioned. And the Zealy crew hopes that their startup has a shot at turning into the working system for community-led firms.