Strava launches integration with Spotify to let customers hearken to content material whereas monitoring actions

Strava, the exercise monitoring and social group platform utilized by greater than 100 million individuals globally, has introduced a brand new in-app integration with Spotify. The combination permits customers to simply entry music, podcasts and audiobooks from the Strava app whereas monitoring actions.

Beginning immediately, customers can play, pause, resume, skip and browse Spotify content material from the document display on Strava. With this new integration, customers will now not have to change between the 2 apps when adjusting the content material that they’re listening to.

“We’re excited to companion with a world chief like Spotify to seamlessly combine music and motion on the platform,” stated Mateo Ortega, Strava’s Vice President of Related Partnerships, in an emailed assertion. “This new function additional solidifies Strava’s place on the middle of related health and continues to show the ability of the worldwide group of lively individuals on Strava.”

In a press release, Spotify VP of Enterprise Growth stated one of many streaming service’s largest targets is to be in every single place the place listeners are, and that this integration with Strava is likely one of the methods it’s permitting listeners to seamless content material to the music and audio on its platform.

Spotify isn’t the one common app that Strava has lately launched an integration with. Just a few months in the past, the firm partnered with Snap to launch a brand new Lens that lets customers share their health journey on Snapchat. The Strava Exercise Lens works by connecting on to your Strava profile, providing you with entry to statistics and exercise maps out of your current exercises.

Based in 2009, Strava has made a reputation for itself as one of many main exercise monitoring companies. It’s additionally a social community for health lovers, as you’ll be able to share your races and exercises with pals and followers in your Strava feed. You too can publish images, construct communities and go away kudos and feedback on others’ actions.

As we speak’s announcement comes as Strava lately acquired Fatmap, a European firm that’s constructing a high-resolution 3D world map platform for the nice open air. The final word long-term purpose for Strava is to combine Fatmap’s core platform into Strava itself.