HBO Max Renamed, Could Launch Date Revealed for Revamp

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HBO Max will quickly be a relic of the previous as Warner Bros. Discovery introduced in the present day that the streaming service is being rebranded and can not characteristic the HBO title.

The renamed HBO Max, which can merely be referred to as Max, will characteristic content material from each HBO Max and Discovery+, thus combining the corporate’s two streaming providers. It’ll launch later subsequent month on Could 23.

So far as pricing goes, there shall be an ad-supported tier would be the entry-level choice at $9.99 monthly or $99.99 per yr. The ad-free model will then price $15.99 monthly or $149.99 per yr. Lastly, a premium choice that includes 100 offline downloads, Dolby Atmos sound, and 4K UHD decision streaming will price $19.99 monthly or $199.99 per yr.

Present HBO Max subscribers will preserve entry and be charged the identical value. Their profiles and watch historical past may also proceed over. In the meantime, Discovery+ subscribers is not going to be impacted and shall be given the chance to improve to Max.

“HBO is just not TV. HBO is HBO. It wants to remain that method, which is why we’ll privilege it within the product expertise and likewise not push it to the breaking level by forcing it to tackle the total breadth of this new content material proposition,” Warner Bros. Discovery President and CEO of streaming and video games J.B. Perrette mentioned of the rebranding.

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