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AlphaTauri turned the newest Method 1 staff to disclose their livery for the 2023 F1 season on Saturday, giving the racing world a take a look at their AT04. The revealing got here in New York Metropolis, throughout Style Week, and coincided with the Alpha Tauri clothes line’s Style Week present, which additionally happened on Saturday.
Their design encompasses a white nostril, with a matte-blue end, together with the distinctive blue-and-white Crimson Bull brand:
AlphaTauri is the sister staff to Crimson Bull Racing.
Essentially the most notable function of the 2023 design is the prominence of purple within the design, from the wheels to the protection halo, in addition to the rear wing:
The purple helps to focus on PKN Orlen, the staff’s new Principal Companion.
Identical to Crimson Bull, AlphaTauri unveiled their design for the 2023 season in New York Metropolis. In an announcement offered to the media, together with SB Nation, Crew Principal Franz Tost mentioned the push into the US market: “As we all know, Method 1 has seen an enormous enhance in recognition because of the likes of Netflix and social media over the previous few years. So, it’s extraordinarily vital that we proceed to develop on this market, which is why I’m happy we had been in a position to launch our 2023 livery right here in the present day in New York Metropolis to point out our appreciation to the US viewers. Likewise, I feel it’s nice that AlphaTauri may show their new assortment on the occasion, as this 12 months is the primary time they’ll promote their clothes right here in America.”
The F1 staff teased their new look earlier within the month, sharing a sneak peek of their wheel plates for the 2023 marketing campaign on social media:
AlphaTauri turned the fifth staff to showcase their livery for the 2023 F1 season, following Haas, Crimson Bull, Alfa Romeo, and Williams. The remainder of the sector will share their imaginative and prescient for the upcoming season this week, with McLaren and Aston Martin on Monday, Ferrari on Tuesday — Valentine’s Day, how acceptable — Mercedes on Wednesday, and Alpine on Thursday.
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