From the CEO: Your BODi and Well being Esteem Questions Answered

We not too long ago wrapped this 12 months’s first Tremendous Weekend gathering of coaches throughout North America, the U.Ok. and France — and of all of the thrilling new subjects mentioned, one dominated all of them: “What’s Well being Esteem, and why are we altering the title of the platform from Beachbody to BODi?”

I’m getting requested this so much recently. Right here’s the reply.

There’s a huge untapped market that rejects the Imperfection Financial system’s health and vitamin options as a result of most adults don’t need to be informed what to do. They don’t need to sacrifice having fun with life. And so they don’t need to be made to really feel they’re unworthy until they’re pursuing a bodily very best.

Right here’s why that issues: Greater than 150 million adults in North America are exhibiting us they don’t suppose the result’s well worth the sacrifice, and so they don’t need to spend money and time on the prospect of failing or including extra judgment to their lives.

However they do need to really feel good — and so they need to be wholesome.

That could be a huge market that wants an answer — one which doesn’t make them really feel like shit about themselves of their pursuit of getting and feeling wholesome. A platform that provides confirmed, complete options and not using a judgmental subtext will assist them succeed and really feel welcome.

And the barrier to entry is low: Merely changing high-sugar/high-calorie dessert habits with a scrumptious superfood swap is an effective place to start out. “Don’t need to work out? I get it. How about dessert?”

This is a chance to assist thousands and thousands of individuals improve their enjoyment of life and obtain wholesome/predictable weight reduction whereas supporting their vanity on the identical time.

That’s Well being Esteem, a brand new class that helps individuals be ok with themselves and take motion to get wholesome — on their phrases.

With our huge array of applications and approaches, and the mixing of recent positive-mindset grasp lessons every month, we’re remodeling into the corporate that may assist these 150 million individuals search and obtain excessive Well being Esteem.

So, we’re altering our title from Beachbody to BODi, as a result of we reject the premise of the Imperfection Financial system, which prioritizes bodily look above all else. We’re as a substitute shifting towards this new, holistic class — Well being Esteem — and a reputation to mirror our evolution.

“Outcomes” and aesthetics nonetheless play a job — individuals care about how they appear, and our instruments are highly effective. However that’s secondary to how individuals need to really feel, as a result of individuals are happiest once they really feel good. And joyful clients are the most effective clients.

We have gotten the world’s first Well being Esteem Platform, the place it all the time feels good to be your self when you work on your self. And we’re celebrating this class all January, the formally acknowledged World Well being Esteem Month.

We’ve had an excellent 24 years as Beachbody. We helped lots of people. However we’re taking our foot off the brake and shifting into a brand new gear as we simplify what it takes to get wholesome and joyful — and it’s resonating like nothing now we have accomplished earlier than.

We’re BODi. And that is Well being Esteem.