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20 August de 2025
Technology

Google tries to dismiss DOJ lawsuit alleging it has an advert monopoly

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28 de março de 2023

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Google on Monday filed a movement to dismiss a Division of Justice lawsuit that goals to interrupt up its alleged monopoly in internet advertising, the corporate’s first salvo in a case extensively seen as a take a look at of the Biden administration’s skill to rein within the tech trade.

The corporate argues within the submitting that the Justice Division took too slim a view of the promoting market in creating its antitrust argument, ignoring among the firm’s key promoting rivals, together with Meta, Amazon, TikTok and others. The go well with’s give attention to online advertising is antiquated, Google’s submitting says, arguing that internet advertising in apps and video are swiftly rising.

“The DOJ’s lawsuit is flawed on the details and the regulation and we are going to proceed to defend in opposition to it in court docket,” stated Dan Taylor, the vp of worldwide adverts at Google in an announcement.

Justice Division sues Google over dominance in internet advertising

The submitting is a possible blow to the landmark case introduced by the Justice Division and eight state attorneys’ common, following a years-long investigation into the corporate’s promoting enterprise. The lawsuit is extensively being watched as a take a look at of the Biden administration’s commitments to dismantle focus in Silicon Valley.

The Justice Division didn’t instantly reply to a request for touch upon Google’s new submitting.

In submitting the movement, Google is taking a web page from Fb’s playbook. In 2021, a federal choose granted Fb’s movement to dismiss a pair of federal and state attorneys common lawsuits in opposition to the corporate, which sought to unwind the corporate’s acquisitions of Instagram and WhatsApp.

The Federal Commerce Fee refiled its lawsuit in opposition to the social community, and a choose dominated in 2022 that the company’s new case might proceed. The case, filed in D.C. District Courtroom, is at present in discovery.

Google has been assembling a staff of former Justice Division legal professionals because the tech titan gears up for a coming antitrust battle. Along with the promoting lawsuit, Google can be preventing a DOJ lawsuit in opposition to its search enterprise filed underneath the Trump administration, which is scheduled to go to trial later this yr. The corporate additionally faces a number of different competitors complaints from state attorneys common.

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