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19 August de 2025
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Methods to pitch me: 7 traders focus on what they’re in search of in March 2023

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15 de março de 2023

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Walter Thompson
Contributor

Editorial Supervisor Walter Thompson edits workers and visitor articles for TechCrunch+ and manages TechCrunch’s visitor contributor program.

Beforehand, he labored at numerous startups in varied roles and as Metropolis Editor of Hoodline. He’s the host of The Golden Metropolis, a podcast about San Francisco.

Extra posts by this contributor

  • TechCrunch+ roundup: Past the Turing take a look at, 3 VCs on SVB, usage-based pricing ways
  • TC+ roundup: Silicon Valley Financial institution fails, fintech VC survey, B2B progress instruments

It’s too early to find out whether or not SVB’s downfall heralds a brand new period for enterprise capital, however primarily based on anecdotal proof, off-the-record discussions and chats with co-workers, it looks as if we’re again to enterprise as common the place pre-revenue startup fundraising is worried.

Not a scientific sampling, however a number of traders signaled this week on Twitter that they continue to be keen on speaking to founders who’re nonetheless on the concept stage. My scorching take: With contagion contained, the VC neighborhood feels good about writing smallish checks for pre-revenue startups, however Collection A and up? Más o menos.

So long as this downturn persists, this investor Q&A will probably be a month-to-month TC+ column. When you’re a just lately laid-off employee contemplating putting out by yourself, an H-1B worker who’s had it as much as right here or simply in search of suggestions and recommendation that may assist you to join with early-stage traders, please learn and share.

Thanks very a lot to all the traders who took the time to reply these questions in such element! When you’re an early-stage investor who desires to be included in future columns, e mail [email protected] with “Methods to pitch me” within the topic line.

Right here’s who participated:

  • Brian Backeen, common associate, Lightship Capital
  • Masha Bucher, founder and common associate, Day One Ventures
  • Rebecca Liu-Doyle, managing director, Perception
  • Clelia Warburg Peters, managing associate, Period Ventures
  • Nick Adams, managing associate and co-founder, Differential Ventures
  • Lisa Lambert, founder and president, Nationwide Grid Companions
  • Elizabeth Yin, co-founder and common associate, Hustle Fund

Brian Backeen, common associate, Lightship Capital

What sort of funding alternatives are you in search of in March 2023?

Like many traders, we’re bullish on AI. We made two AI-related investments in April and proceed to search for alternatives in that house.

How do you like to be approached by a founder with their preliminary pitch: a chilly e mail, a heat intro or one other technique?

Now we have a web-based portal at lightship.capital that founders can use to use for funding. We try this to forestall a difficulty with VC traders referred to as “community bias.” Founders ought to apply on our portal and comply with on Twitter.

What’s one conventional fundraising tactic that founders ought to take away from their toolkit — one thing that now not works however continues to be a standard apply?

Asking for heat intros and attempting to “construct a relationship” with traders. Spend your time constructing a fantastic enterprise and you’ll achieve funding. I don’t want new pals.

Inform us about the very best pitch you’ve acquired just lately. When throughout their presentation did you notice you have been going to take a position?

I used to be pitched by a agency referred to as MuseTax just lately. Wonderful founders, subject material specialists, the actual deal. They made me need to put money into the primary 10 minutes. They’re in diligence now.

Are you able to share one piece of recommendation that may assist a first-time founder stand out?

Don’t deal with funding; deal with design. Don’t let your engineers construct you an unpleasant product with a fantastic password reset perform however restricted person worth.

Don’t let the engineers let you know it’s not prepared; it’s. Push it out and study.

Design it nicely and customers or traders will comply with. Engineer the primary model nicely and you’ll find yourself with plenty of engineering payments and no progress.

What are you studying/watching/listening to proper now?

I hold rewatching season 1 of “Billions.” You recognize, earlier than it bought bizarre 🙂. Nice present.

Masha Bucher, founder and common associate, Day One Ventures

What sort of funding alternatives are you in search of in March 2023?

Throughout a wholesome fundraising setting, the founders that do the very best typically lean into their storytelling prowess and may persuade traders with their charisma. They’re those who’re naturally good audio system and are articulate with their imaginative and prescient.

There’s a second kind of founder with a unique background. They’re typically heads-down, scrappy and resource-oriented. I name them “survivors.” Survivors are sometimes immigrant founders, individuals of shade, ladies or others from underrepresented backgrounds.

I imagine the survivors are the kinds of founders to again throughout a downturn. They’ve been pushed to be scrappy and survive their entire lives; they’re particularly outfitted to deal with what the present instances demand of them. They’re good at making one thing out of nothing and are extraordinarily cost-efficient.

I’m in search of paths to monetization, enterprise fashions and avenues to profitability. Traders are paying rather more consideration to numbers, enterprise fashions and the way nicely founders handle funds. Count on many extra questions difficult the enterprise mannequin.

I’m taking a look at how a lot income comes from product high quality versus advertising and marketing. Founders who generate virality primarily based on the product’s high quality present they will become profitable with little advertising and marketing spend.

We love corporations with excessive EBITDA. We love corporations like Quinn, which grew to hundreds of thousands in income in only a 12 months from launch with viral, zero-cost advertising and marketing on TikTok.

How do you like to be approached by a founder with their preliminary pitch: a chilly e mail, a heat intro or one other technique?

Chilly e mail works nice, however it’s stunning how few individuals can do it proper. In a chilly e mail, each single sentence must be convincing me to take a gathering. With each phrase and each sentence, that you must create the need for an investor to satisfy you in particular person. It’s a must to present a transparent cause why they should meet you now, not subsequent month.



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