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A mockup of the brand new Nokia emblem is seen at an unknown location, on this undated handout image obtained on February 25, 2023. NOKIA/Handout by way of REUTERS
BARCELONA — Nokia introduced plans on Sunday to alter its model id for the primary time in practically 60 years, full with a brand new emblem, because the telecom tools maker focuses on aggressive development.
The brand new emblem contains 5 completely different shapes forming the phrase NOKIA. The enduring blue coloration of the previous emblem has been dropped for a spread of colours relying on the use.
“There was the affiliation to smartphones and these days we’re a enterprise know-how firm,” Chief Govt Pekka Lundmark advised Reuters in an interview.
He was talking forward of a enterprise replace by the corporate on the eve of the annual Cellular World Congress (MWC) which opens in Barcelona on Monday and runs till March 2.
After taking excessive job on the struggling Finnish firm in 2020, Lundmark set out a method with three phases: reset, speed up, and scale. With the reset stage now full, Lundmark stated the second stage is starting.
Whereas Nokia nonetheless goals to develop its service supplier enterprise, the place it sells tools to telecom firms, its essential focus is now to promote gear to different companies.
“We had superb 21% development final yr in enterprise, which is presently about 8% of our gross sales, (or) 2 billion euros ($2.11 billion) roughly,” Lundmark stated. “We need to take that to double digits as rapidly as potential.”
READ: Nokia would possibly promote headquarters—report
Main know-how corporations have been partnering with telecom gear makers reminiscent of Nokia to promote non-public 5G networks and gears for automated factories to prospects, principally within the manufacturing sector.
Nokia plans to evaluate the expansion path of its completely different companies and think about options, together with divestment.
“The sign may be very clear. We solely need to be in companies the place we will see world management,” Lundmark stated.
Nokia’s transfer towards manufacturing unit automation and knowledge facilities can even see them locking horns with massive tech firms, reminiscent of Microsoft and Amazon.
READ: Now enters 5G battle by way of cope with Nokia
“There will likely be a number of several types of instances, generally they are going to be our companions … generally they are often our prospects… and I’m positive that there can even be conditions the place they are going to be rivals.”
The market to promote telecom gear is underneath stress with macro surroundings denting demand from high-margin markets reminiscent of North America, being changed by development in low-margin India, pushing rival Ericsson to put off 8,500 workers.
“India is our quickest rising market that has decrease margins – it is a structural change,” Lundmark stated, including that Nokia expects North America to be stronger within the second half of the yr.
($1 = 0.9482 euros)
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