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The age of the companion: A brand new period of enterprise, a brand new period of partnering

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2 de maio de 2023

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Final November I launched the Age of the Accomplice at Cisco’s annual Accomplice Summit in Las Vegas. The premise of the Age of the Accomplice is that a long time of accelerating expertise advances and innovation, shifts in shopping for behaviors and buying choices, and the evolution to digital-first enterprise fashions are culminating in ranges of IT complexity that organizations are unable to handle on their very own. The answer: companions – actual companions – typically sudden companions, working collectively to ship a particular end result with the fitting expertise for a buyer. In a brand new paper launched right now, I shared a extra in-depth perspective in regards to the Age of the Accomplice, and what it means for purchasers, companions, and Cisco. You’ll be able to learn it right here. 

During the last six months, I’ve met with a whole bunch of Cisco Companions world wide and mentioned the Age of the Accomplice.  Our companions are confirming they’re seeing and experiencing the identical shifts that I lay out within the paper – and having these precise conversations with their prospects day-after-day. Experiences, research, and predictions by trade consultants – high trade analyst companies and consultants – are additionally validating our speculation. And we’ve additionally seen firms that didn’t give attention to companions prior to now beginning to speak in regards to the age of the companion – which is nice as a result of partnering with these you might not have prior to now in service to prospects is a core precept of the Age of the Accomplice.

At Cisco, we’ve been evolving and constructing out our applications and choices to allow and help Cisco Companions within the Age of the Accomplice. However our journey with companions began almost 30 years in the past. Our technique is predicated on a partner-driven go-to-market mannequin. The truth is, about 90% of our income comes by way of companions. Through the years, we’ve continued to adapt and evolve and remodel, and we’ve all the time achieved so along with our companions.

I’m enthusiastic about this new period and the chance forward of us.

 

 


We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Related with #CiscoPartners on social!

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