Will Ferrell Pops Into STRANGER THINGS, BRIDGERTON, ARMY OF THE DEAD and Extra in GM/Netflix Tremendous Bowl Advert — GeekTyrant

One of many cool Tremendous Bowl commercials that popped up this weekend was the one the place Common Motors teamed up with Netflix to see Will Ferrell seem in a bunch of the preferred Netflix sequence, together with Military of the Useless, Squid Sport, Bridgerton, and Stranger Issues.

The 2 corporations first introduced their partnership with two teaser adverts earlier in February. Within the business, Ferrell promotes how Netflix productions make use of GM’s electrical automobiles to lighten their carbon footprint.

Ferrell will get thrown via the Netflix content material gauntlet within the business, getting bit by a zombie from Zack Snyder’s “Military of the Useless” and attempting to go as Gaten Matarazzo in a “Stranger Issues” spoof. He performs a Squid Sport, and marches via a courtyard in fancy Bridgerton put on.

Deborah Wahl, Common Motors’ chief advertising and marketing officer stated of the advert:

“The extra we see electrical automobiles present up in this kind of binge-worthy content material, the quicker everybody will get used to them.”

It will appear that the Common Motors is doubling down on its dedication to reply to the worsening world local weather. Simply two years in the past, the corporate vowed to develop 30 new electrical car fashions by 2025.

In accordance with Wahl, GM’s plan is to proceed utilizing TV commercials to spice up recognition of latest EVs just like the Chevrolet Bolt EUV, the GMC Hummer EV Pickup and the Cadillac Lyriq. Nonetheless, they firm additionally plans to make use of product placement in streaming to entry shoppers.

As of final yr, Netflix agreed to an integration deal brokered by UTA that may imply putting no less than one electrical car in each sequence or film that it straight produced.

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